Registered designs protect the outward appearance of an article, rather than providing protection for the underlying principle or idea. Design registrations are a cost effective way of obtaining protection for new consumer products.
Adastra will help you file the application to register designs in Malaysia and throughout the world or overseas. Adastra also advises on the validity and infringement of third party design registrations and deal with maintenance, assignment, licensing and litigation.
An example of how Adastra has used industrial design to effectively protect the intellectual property of the client was in the case of the bread bowl to contain soup.
Adastra looked at novel ways to protect a piece of bread in the shape of a bowl to contain soup. While other agents couldn't find a way to protect this interesting use of bread, Adastra decided to register the unique bread bowl as an industrial design which was approved, proof of Adastra's novel approach to protecting intellectual property rights.
The company which produced the bread bowl then went on to open 6 restaurants in 6 months, confident that its unique method of serving soup would be protected.
