Each party to a franchise has several interests to protect. The franchisor is most involved in securing protection for his trademark, trade name, other advertising or commercial symbols, such as a "logo," which is a graphical depiction or picture and use of other sensitive (and often legally protected) materials, such as trade secrets.
Adastra is involved in advising on all aspects of franchising including drafting of the franchising agreement and the preparation of the standardization documents so that the franchisee is able to run the business according to the wishes of the franchisor.